Massive Deal: Netflix Acquires Pushpa 2 Digital Rights for Rs 275 Crore
Recently, Pinkvilla broke the news about the staggering Rs 200 crore deal for the North India Distribution rights of Pushpa 2, directed by Sukumar and starring the charismatic Allu Arjun. With the film already generating immense buzz, demand for its rights across various platforms has skyrocketed, setting unprecedented records in the industry.
Breaking Records: Pushpa 2 Sets New Benchmark with Digital Rights Sale
Sources close to the production reveal that Netflix has secured the digital rights for Pushpa 2 for an astounding base price of Rs 250 crore, with the potential to reach Rs 300 crore. This deal smashes previous records by a whopping Rs 100 crore, underlining the massive anticipation for the film. Stakeholders are confident that Pushpa 2 will replicate the success of blockbusters like Bahubali 2 and KGF 2, generating excitement across all platforms.
The contract includes provisions for adjusting the price based on the film’s box office performance, a modern approach in the industry. With a base price of Rs 250 crore and additional incentives reaching up to Rs 300 crore, the deal showcases the immense value attributed to Pushpa 2 in the digital space. Previously, SS Rajamouli’s RRR held the record for digital rights sale at Rs 170 crore.
Watch Pushpa 2 Teaser Below
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Pushpa 2 Release Date: Mark Your Calendars
Directed by Sukumar, Pushpa 2 is scheduled for release on August 15, 2024. A sneak peek featuring Allu Arjun as Pushpa has already ignited excitement among fans, with more promotional material expected in the coming months. Building on the success of its predecessor, which grossed Rs 125 crore in Hindi despite the challenges posed by the pandemic, expectations are high for Pushpa 2 to rewrite box office history.
The film, boasting music by DSP, stars Rashmika Mandanna and Fahadh Faasil alongside Allu Arjun. With shooting currently underway and slated for completion by the end of May, all eyes are on Pushpa 2 as it gears up for its much-anticipated release. Stay tuned to Pinkvilla for the latest updates on this blockbuster in the making.
